MLM genealogy leads can be quite a useful tool in building your network marketing business, particularly if you're a skilled marketer. But, just like anything else, there are both pros and cons to using them. In the following paragraphs, we'll examine the issues surrounding MLM genealogy lists.
First, The Good...
I usually talk to networkers that are new to the business. More often than not, they've been told by their upline to make a list of friends, family, and acquaintances to approach about their opportunity.
This is not the best way forward.
If you're selling sports cars, the best possible prospect is someone who has purchased a sports car lately... which may or may not include your friends, family, and associates.
Sponsoring someone into your MLM opportunity is no different. Ideally, you want t speak with people who have joined a network marketing opportunity recently. These are known as "opportunity buyers," which is exactly what MLM genealogy leads are.
So, if you're thinking about buying MLM genealogy leads, you're on the right path.
The Bad...
Unfortunately, it's not always that simple.
MLM genealogy leads are often years old, having been dragged from the back office of companies that are no longer in business. This translates into a lot of bad numbers and people screaming, "John doesn't stay here anymore... Quit calling me!"
In addition, there's a very good chance that the list has been marketed many times. Chances are, your "fresh MLM genealogy lead" has been contacted many times before you actually purchased their information.
Another issue is customers. Many companies place both clients and distributors in the same report, and just because someone purchased a product doesn't imply they'll be interested in joining an opportunity. Yet more of your time is wasted.
The Ugly...
Lastly, there's one very important aspect to consider. Every name on the list that you bought it there for one reason and one reason only: they joined up with, or bought product from, a MLM.
Not one of them asked for their name to be put there, nor did they ask to be solicited by you.
This affects you in two ways:
1) Legally, you need to be mindful in how you initiate contact. Since you don't have their permission, and their telephone number may be on the do not call list, you can't use something like voice broadcasting... and you need to be careful with e-mail.
You can call them one by one, but that's not very effective...
Direct mail is most likely safest, but a few MLM genealogy leads actually come with address data. Most incorporate name, phone, and e-mail if you're lucky.
2) It takes more skill to achieve success with these leads. If you're going to attend the phone and call them cold, you better know exactly what you're going to say and be confident in your delivery.
Otherwise--if they smell fear--you'll be eaten alive!
So there you have it! The good, the bad, and the ugly on MLM genealogy leads.
You are right to be targeting opportunity purchasers, but be aware that the majority of MLM genealogy lists are old, outdated and full of bad data. You need to be careful how you get in touch with them, and when you do actually reach the person whose name is on your list you'll need to handle the conversation carefully.
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