Computer screens are not as readable as paper. It is difficult on the eye and the location is fixed in relation to the eyes meaning that subtle changes to assist with viewing are unable be made readily, and often unconsciously, as you would often do with hand held media.
So, maybe mass article marketing is not such a viable approach after all or perhaps it is foolish to treat it as such. If, it is indeed, such an essential marketing tactic, how can there be such necessity for worry about format and the manner in which people were accustomed to read?
Certainly not the case!
Articles do get read, browsed, skimmed, or some other term you might apply to the consumption of articles.
As with the popular press, there will be many people who read them entirely, there will be those that browse only the headlines and a synopsis. There will be people meaning to read fully but get frustrated because they may continue to keep missing their place, losing the flow of the article and so on.
Written documentation produced for publication online, and accordingly most likely viewing, on a computer monitor should be broken into swiftly absorbed sections of material. Just like bullet points.
Building a well presented article, prepared with the likely medium in mind, should itself be treated as an essential facet of mass article marketing campaigns. Do not type away busily into a text document and then simply cut and paste the consequent content with no thought to necessary spacing and formatting for ease of viewing.
Relevant points should be accessible to the eye and page position convenient to maintain. Implementation of spacing and highlighting or strong text type are simple and highly effective means of achieving this kind of effect.
Thanks for your time, and while many of my tips are apparently simple in nature, that fact does not detract from the inherent worth provided. I hope you would agree . I welcome feedback :)
My email address is bound to be around here some-where!
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